Strategy and Expertise2019-03-12T17:51:52+00:00

Strategy & Expertise

Our vision is to become a premier retailer and the trusted destination for adult-use cannabis.


Operating as YSS™, Solo Growth Corp.™ is a cannabis retailer with the vision to become a premier retailer and the trusted destination for retail cannabis in Canada.

Corporate Positioning

Strategic Pivot Optimizes for Changing Market Conditions

Since we launched in June 2018, YSSTM has organically built a strategic portfolio of retail locations.  In response to regulatory changes that have occurred across the industry, in March of 2019, the Company announced a strategic pivot aimed at enhancing long-term value for its shareholders, including management’s intention to pursue opportunities aimed at supplementing our organic growth profile, such as accretive acquisitions, partnerships and/or other ventures.

To lead this pivot, Mr. Theo Zunich was promoted to President and CEO and appointed to our Board of Directors.  Mr. Zunich has been directly involved with the Company since inception, first in an advisory capacity with Eight Capital, where he was a founding Principal working in the Investment Banking group, and since August 1, 2018 as VP Corporate Development of the Company.  He has a track record of success with numerous transformational transactions concentrating on the cannabis, energy and technology sectors and his vision and knowledge of the cannabis industry continues to be instrumental to the progress and development of the organization.

In concert, we are planning to change our name to ‘YSS Corp.’ which will better align with our retail brand, which is also evolving to ‘YSSTM‘.  We also plan to seek a change to our trading symbol on the TSX Venture Exchange to “YSS” (subject to TSXV approval).

The YSS™ Retail Experience:

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